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ABF Buys Ovaltine

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By: Sean Moloughney

Editor, Nutraceuticals World

ABF Buys Ovaltine
Brands From Novartis
Associated British Foods (ABF), London, U.K., has acquired Basel-Switzerland-based Novartis AG’s Food and Beverage business for €272.5 million, which comprises Ovaltine and associated brands. Ovaltine, or Ovomaltine outside the UK, is an international brand with market positions in Europe and Asia. These malt based products, available as a powder, ready-to-drink beverage, confectionery or snack bar, provide sustained energy and nutritional benefits that are particularly appealing to mothers, young children and teenagers.

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